How to make your website a SUCCESS

Your web site has several important “jobs” to do in order to be successful. Keep these in the front of your mind when you think about what you want the final cut to be. Note to self – there is never a FINAL CUT – good websites are always improving and moving.

Job 1 – to draw in business from the web. These are people who do NOT know you – people who search Google or Yahoo or the multitude of other search engines out there and find your site in the mix with all of your competitors. They will be drawn in by your description in the search listing and once they get there they will read your “Intro Mission Statement” quickly and move on to what they are really looking for. If you are a Realtor – Homes. These people are mostly buyers so you will need to cater to them. If you sell SHOES, they want Name Brands, If you sell Services – get me there quickly! They don’t know you from Adam and will need a reason to stay on your site and to trust you AND TO COME BACK. Give it to them. Make your site easy to navigate, make the main points they want stand out and make it easy to remember. You have 8 seconds to do all of the above before they click the back button. Don’t underestimate this. Businesses who have a successful lead generating website make six figures from this income alone. Your website can work around the clock for you. And it’s a lot easier to generate leads this way than to cold call.

Job 2 – Resources for current clients. You will want to tell all of your current clients about your website and keep them coming back. Referrals are a HUGE part of your success in Business. So is repeat business. You want your site to be beneficial to those clients that you already know. You want them to come back to it. You want to send out newsletters each month redirecting these people back to your website for the latest and greatest news. You want those people that you already have in your rolodex to give out your website to their friends and family. You want them to remember it when it is time to buy again!

Job 3 – Pertains to Realtors – Listings are the name of the game – Impress your sellers in a listing appointment. You should have some type of listing presentation set up, and your website should be a major part of it. As a consumer who sold her home less than a year ago – when choosing my realtor it was very important to me that he/she had a turn key website that was listed everywhere and that advertised my home nicely. I wanted to know that she was going to make it easy for people to see my home. I wanted to know that it was displayed beautifully on her site with lots of pictures for people to see and lots of details and people could find it within a few clicks of the home page. If he/she didn’t have that, I wasn’t going to list with them. Sellers know that the internet is where 80% of consumers go to look for a home. By showing them a great site that features their home on it, you are giving them a reason to list with you. And using Easy Agent Pro to build your website will do just that as you can read from this 2021 Easy Agent Pro review. You may want to have a “Featured Home” on your front page that changes every week, month, etc so that you can use this as a Listing Point. “Mr. Seller, I am going to feature your home on the front page of my site! I get X amount of consumers to my site on a weekly basis and the first thing each and every one of them will see is a picture of your home!” You are giving them a reason to sign on the dotted line.

Many businesses just throw up a website without much thought and expect it to generate revenue out of thin air. You have to put some thought into what specific “Jobs” your site needs to fullfil for your customers and then build your site around those things. Otherwise – its just wasted space.

Fast Sale on the Open Market

Achieving a fast house sale from the open market in Calgary can be tricky and require more of your time than you might like. This is however, usually the best way to achieve the highest sale price for the property. Many people have already attempted to make a sale in this way prior to contacting us and have grown frustrated by the time and effort it takes. In some cases we will purchase the property from them and in other cases we will offer simple advice to speed up the process. With this in mind, here are some of key tips to sell your house fast Calgary (find more info here: https://bridgedalehomebuyers.ca/):

Prepare the property. Preparing the property will not only aid a fast sale on the open market it will also help you achieve a higher price for your property. Take an honest look at your house (as if you were a buyer) and make a list of any DIY jobs that a buyer would notice. A property will be of interest to more people if they believe they can move straight in and without need to decorate. With this in mind complete the work needed and make the property appeal to a wide range of tastes by keeping everything neutral. The next step is a deep clean. This is not said with the assumption that the house is not clean, it is simply easier to do one major clean and then periodic “quick cleans” when preparing for viewings.

Estate agents. Look in your local papers and at sales boards in your local area and make a list of the agents who clearly have a local presence. Invite each one to value your house. If you have a fast house sale in mind, inform them that this is the case, this might prevent the agent claiming they will get a high price simply to get your business. Ask them how many properties they have in the area and how many recent sales they have made. Ask what prices they have achieved. Remember, at this point a high valuation is not the goal, finding the right price and the right agent to get a fast sale is. Once you have decided which agent you will use the next issue is the fee they charge. In many cases this fee is negotiable however, remember the important thing to you is speed of sale and therefore make sure the agent has good reason to push your property. It’s possible that the lower the fee the lower the effort to find a buyer. Once you have chosen the agent you wish to use you will need to sign a contract with them. Read the contact and the small print very carefully, check that the terms agreed are stated and check that you are not signed to that agent for an excessive amount of time.

Viewings: Before the viewing make a note of the key selling points of your house (the agent can help you with these) and any relevant information that may persuade the buyer. Prepare the house buy making sure it is clean and tidy and free from clutter. Welcome the buyer and give them a brief description of the property. You can now either walk the buyer around your house or allow them to have a look by them selves, both options have advantages and disadvantages. If you accompany them you can point out the houses selling points as you go but the buyer may not feel they can have a thorough look with you near by. If you choose to allow the buyer to look by them selves simply mention the selling points before they leave. The agent should contact you with feedback and offers within 48 hours of the viewing, if this does not happen, call them and request an update.