If there is no traffic there will be no sales. It is only when you have a steady flow of visitors that you can employ other marketing techniques to keep them revisiting and interested in your products. While there are other free methods to achieve the same results such as SEO, post blogs, comments on forums, etc, they may take an unusually long time with no predictable results. Buying traffic however may show results overnight.
Are the Visits Real or Fake?
There are many websites on the internet from whom you can buy website visitors. However, you must always make sure of the credibility of the service you plan to use. Steer clear of any websites that give you traffic but with visitors viewing your website for a few seconds. This may do more harm than good. Also, pay attention if a company brings you mere traffic or targeted traffic because visitors that are not your market will be of little benefit to you and not worth your investment. Unscrupulous sellers are everywhere and there may be companies that provide clicks from software rather than real people. Visit forums that have members with similar businesses and ask for recommendations. They may be share with you some great experiences and tips. Compare the results of many companies, check for reviews and customer testimonials. Start with a small purchase of visitors and if it bears fruit, you can always increase your budget.
What are the Benefits?
There is not one benefit but many. Buying visitors is speedy, more predictable and can help calculate ROI. As mentioned earlier, other methods may just be as targeted but may take too long a time to bear fruit while buying visitors is easy, direct and instant. Moreover, you cannot estimate the number of traffic hits while using SEO, Email adverts, blog posts, etc and therefore you can never measure their success in relation to their intended purpose i.e. generating traffic. As a result it is impossible to measure any returns on your investment on these methods either. On the other hand, buying traffic gives you detailed statistics that can be used not only to calculate returns but also decide whether to use a certain technique of buying traffic in the future or not.